Introduction

Divorce-related keywords are some of the most expensive in Google Ads. But with the right PPC strategy, you can attract more clients without overspending.

How to Lower PPC Costs & Increase Leads

✅ Bid on Long-Tail Keywords – Focus on specific searches like “divorce attorney with free consultation” to reduce competition.
✅ Use Negative Keywords – Filter out irrelevant searches like “DIY divorce forms” to avoid wasted spend.
✅ Optimise Ad Copy & Landing Pages – Match search intent with clear, compelling headlines like “Trusted Divorce Lawyer – Fast & Affordable Help”.
✅ Geo-Target Your Ads – Focus on high-converting locations instead of broad targeting.
✅ Leverage Smart Bidding – Use automated strategies like Target CPA to improve efficiency.

Maximise ROI with SEO & PPC

Pairing PPC with SEO ensures a steady flow of leads—ads for instant results and organic rankings for long-term success.

Final Thoughts

With the right PPC strategy, divorce lawyers can reduce ad costs and attract more high-intent clients. Ready to optimise your campaigns? Start refining your keywords today! 🚀